Sync artists. Pitch-ready pop songs.
There's a certain kind of vibe that comes from family making music together. Think The Beach Boys, Oasis, The Jackson 5, Haim, Kings of Leon or Billie & Finneas.
That's North of Normal – two brothers from Newcastle, England, creating songs that have a familiar yet fresh vibe to them. Their soulful pop catalogue feels joyful, authentic, and written for sync.
Every track is one-stop pre-cleared for sync, and every track carries something real underneath the feel-good surface — shadow and light, tension and release, drawn from lived experience. The result: anthems that sound effortless but are built to move a scene, lift a campaign, or soundtrack a summer.
Two brothers writing summery, joyful anthems — songs that put a smile on your face.
We blend sharp toplines with bright, feel-good production. Every track is crafted to feel warm, uplifting, and impossible not to hum along to.
The Team
Shubeeh Imam
Songs built for sunshine.
As a multi-instrumentalist and songwriter, Shubeeh obsesses over melody—“if you can’t sing it back after one listen, it’s not finished”—chasing that joyful, summery feeling that makes a song stick.
His writing leans into feel-good hooks and warm, easy energy, bringing sunshine and instant connection to every track he touches.
Haider Imam
Blending vintage with modern.
As a multi-instrumentalist and producer, Haider obsesses over memorable hooks - “Every instrument part should be a hook,” while chasing that joyful sound that serves the song.
His production blends classic R&B and soul with ultra-modern pop production instincts, bringing soul, rhythm and surprises to every track he touches.